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Month: June 2023

50 Years in the Making: Congestion Pricing Finally Has Its Day in NYC

Published on June 26, 2023

The Brits do it in London, the Swedes in Stockholm and the Italians in Milan and we Americans are about to start doing it right here in New York City. I am referring to congestion pricing, and starting next spring, folks will have to pay an additional fee or toll to drive in the traffic-choked section of Manhattan below 60^th Street. It would be the first of its kind in the United States and the Metropolitan Transportation Authority (MTA) still needs to finalize toll rates but proposals have ranged from $9 to $23 per vehicle every time they enter the congestion zone depending on the time of day. The idea is not new; in fact, efforts for congestion pricing in NYC date back more than half a century but car and truck owners in the outer boroughs and the suburbs (and local legislators from these neighborhoods) have helped defeat past proposals. And the benefits are hard to dispute: reduced accidents, lower carbon emissions and a decline in noise pollution (all things economists refer to as negative externalities). In addition, public transport would likely improve from the revenue generated from congestion fees (think newer subway cars and electric signals designed to improve accessibility and speeds) and, with more reliable public transport, office occupancy should benefit along with surrounding retail stores.

London recently “celebrated” the twentieth anniversary of its congestion pricing and the numbers are in. One year after implementing the fee, London traffic congestion dropped 30% and average driver speeds increased by the same percentage. In Stockholm, children’s asthma visits to the doctor fell by 50% compared to before the launch of congestion pricing in that city. Sounds like nothing but peaches and cream so what’s the problem? Paying for something that was previously free is tough medicine for folks to take and New Jersey legislators wasted little time responding: they passed the “Stay in Jersey” bill to help employees work from their NJ homes and Governor Murphy himself got in on the action, launching a recent billboard campaign with the slogan: “Pay congestion tax to sit in NYC traffic? Get outta here.” Cute for sure, but ultimately NYC holds the power of the pen on this one and NJ residents who must come to NYC for work will be forced to figure it out. Heck, they may even start taking the bus into the city or some other mode of public transport.

Opponents of congestion pricing also argue lower income groups will be disproportionately impacted. Taxi and ride-share drivers fear demand will be curtailed along with their income making it tougher to make ends meet. Many low-income drivers complain that driving is their only viable option to access downtown Manhattan. Furthermore, parts of NYC like the Bronx may see increased traffic diverted to their neighborhoods. The MTA and other agencies haven’t overlooked these concerns and are planning discounts to certain drivers in low income brackets and truckers who enter the congestion zone during overnight hours, as well as investments to improve air quality and the environment in areas where traffic could be diverted. The former New York City traffic commissioner, Sam Schwartz, aptly remarked that “100 years ago we decided the automobile was the way to go” but the future of NYC belongs to “the pedestrian” and I couldn’t agree more but then again, I don’t drive in lower Manhattan so there’s that.

Mckinley, Jesse. “What’s behind the Widening Divide between New York City and Its Suburbs?” The New York Times, 18 June 2023, www.nytimes.com/2023/06/18/nyregion/suburbs-new-york-city-tension.html. 

Meyersohn, Nathaniel. “New York City Will Charge Drivers Going Downtown. Other Cities May Be next | CNN Business.” CNN, 12 June 2023, www.cnn.com/2023/06/10/business/congestion-pricing-new-york-city-transportation/index.html.

Sometimes What Happens in Vegas Should…Well, Be Exposed

Published on June 23, 2023

To all you brokers and real estate players who make the annual trek to Vegas’s ICSC convention and dabble during off hours at the casinos, beware that the rules of several games have changed. Blackjack players on the Vegas Strip lost nearly $1 billion in 2022, the second highest on record. What’s going on, did Vegas see a huge influx of visitors or did folks simply adopt a more maverick style of play resulting in unprecedented losses? It turns out neither…something more subtle, and perhaps sinister, is at play that favors the house that few have seemed to notice. In an effort to cater to a more affluent clientele, certain Vegas casinos have raised the minimum bets during the busiest hours and reduced the total number of tables with dealers. Smaller ballers, or bargain bettors as they are known in the industry, are often relegated to automated electronic blackjack and roulette, which don’t require a dealer and, in many cases, offer lower minimum bets.

If these were the only changes, we should—in theory—see more money flowing into the casinos but it doesn’t necessarily account for the unusually high losses in 2022. Well, many casino executives on the Strip pulled off a bit of magic by reducing how much they pay for winning hands. Historically, blackjack paid out a ratio of 3:2 when a player hit 21 on the first two cards and now more than two-thirds of blackjack tables on the Strip are paying out at 6:5, according to gambling news and data company Vegas Advantage. To illustrate what this means in dollar terms, a player who hits 21 on the first two cards on a $1,000 bet now yields only $1,200 as opposed to $1,500 under the old payout ratio. For anyone paying attention, that’s a substantial or material tweak to the game but, let’s be honest, many tourists trek to Vegas once or twice a year and, for these gambling dilettantes, tracking the latest trends on the number of blackjack tables, minimum bets, and payout ratios just isn’t what they do. In short, it has gone largely unnoticed. Vegas knows this and even the savvier players among us may miss the fine print at the table scrolling along the bottom of a small digital screen. Vegas knows this too.

It isn’t just blackjack that casino, executives have tinkered with: roulette has undergone certain tweaks that undeniably favor the house. For those that don’t know, the centuries-old game roulette historically involved a wheel with 38 slots, including 18 red, 18 black and two green slots numbered zero and double zero and gamblers can bet on the ball landing on colors or numbers. The change adopted includes the addition of a triple-zero slot, lifting the house’s advantage and making it even more difficult for players to win. Of the 278 roulette tables on the Strip, 78 are triple-zero tables and 111 are double-zero. Expect these house-friendly odds to continue as they bring in higher value customers and so far tourists haven’t been deterred by this nor by the increase in prices for everything from hotel rooms to concerts to restaurants. More than ever, Las Vegas is becoming an upscale destination for the wealthy few who are either oblivious or apathetic to their shrinking odds at the casinos. For the rest of us perennial Vegas real estate folks, there is vintage downtown “Old Vegas” where the drinks may not be free but the odds are less lopsided.

Sayre, Katherine. “Why You’re Losing More to Casinos on the Las Vegas Strip.” The Wall Street Journal, 3 June 2023, www.wsj.com/articles/why-youre-losing-more-to-casinos-on-the-las-vegas-strip-73f6f3ab?page=1.

It’s Time for NYC’s Real Estate Industry to Take Back the Narrative

Published on June 22, 2023

Like an elite Navy Seal team toiling under the cover of darkness, members of the NY State Assembly reconvened on Tuesday, June 20, 2023, to wrap up some unfinished business. That unfinished business included passing several real estate-related matters that will impact owners and tenants alike albeit the impact will be immediate for the former and delayed for the latter.

One of the bills addresses legal rents for so-called “Frankenstein” apartments that involve either the merging or sub-dividing of rent-stabilized apartments. Rather than charging a “first rent,” owners must keep rents for any newly formed apartment(s) at the same aggregate amount previously being charged. Other bills passed are designed to further restrict landlords (i.e., impediments on de-regulating apartments through “substantial rehabilitation,” more cumbersome rules involving record retention/rent registration, and imposing a more punitive definition of fraud on property owners). All that’s left is for Governor Hochul to sign these into law and, if she does, no doubt lawsuits contesting these new laws will follow but the damage will be done. Though lawmakers say they are merely seeking to clarify the 2019 rent law and its application going forward, the policies seem vindictive and ultimately self-defeating, making the much-needed increase in affordable housing for millions of New Yorkers a pipedream. Expect the 60,000 rent-stabilized apartments currently being warehoused by owners to grow substantially. With onerous DHCR look-back periods and retention record requirements, tenants have been armed for battle and incentivized to question their current rents (even those they have been paying for years). Tenant-initiated lawsuits for fraud and overcharges will rise, arrears will climb, and deferred maintenance and much-needed building capex will be shelved. Chaos will ensue but at least Albany will have its Pyrrhic victory.

We can blame those lawmakers in Albany pushing this through (and we should as it is short-sighted and bad policy) but like an erratic kite with no direction, legislators seem to move in whatever direction the current political winds take them. We know that and, so, to some extent, NYC’s real estate industry shares in some of the blame for these newly passed bills. The industry’s stakeholders have lost control of the narrative and failed to convince average New Yorkers of their importance and the value proposition they bring to the table. The focus should be on winning the hearts and minds of ordinary New Yorkers. Take back the narrative.

Cifuentes, Kevin. “Chip Says Albany Pushing Devastating Rent Law Bill.” The Real Deal, 9 June 2023,  therealdeal.com/new-york/2023/06/09/landlords-in-panic-about-last-minute-albany-bill/.

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A Nod to the Dons of the Massey Knakal (MK) Mafia

Published on June 14, 2023

They say it’s the teachings we pass on that make us immortal and, in this sense, Paul Massey and Bob Knakal have secured their place as the godfathers of investment sales brokering in NYC. Few in the business measure up and if you haven’t sat in on a panel with either of these guys, do yourself a favor and sign up for the next one you can find. The war stories alone are worth the price of admission. Add to that, Bob’s encyclopedic knowledge of just about everything NYC commercial real estate related (i.e., pending legislation, zoning intricacies, and sales metrics going back decades across all asset classes; yep, he knows it all). These two created a thriving mid-market brokerage that consistently dominated the rankings. Oh, and then Paul decided to do it all over again from scratch just to prove it wasn’t a fluke. As one of their disciples referenced in the recent Real Deal article [Link here], I wanted to weigh in on MK and my thoughts as to what made it the juggernaut it was.

First and foremost, Bob and Paul love what they do and, to no one’s surprise, they are still very much at it and in top form. Bob’s sales stats speak for themselves and Paul’s brokerage includes a 45-person team handling more than 120 listings last time I checked. And the passion they imbued was contagious, permeating the halls of MK headquarters at 275 Madison which we all breathed in. Bob has often remarked that he will keep brokering until they have to carry him off the field and Paul similarly demonstrates a “can’t stop, won’t stop” approach to the business. In short, it was all in for the MK investment sales agents and it started at the top. As they say (though Confucius said it first), “Choose a job that you love, and you will never have to work a day in your life.”

A great relationship isn’t about a perfect couple coming together; rather, it’s about partners learning and benefiting from their differences. Bob and Paul were and remain great at their craft but stylistically they are very different and, as partners, they were the perfect complement to each other. Two Bobs or two Pauls probably wouldn’t have had the staying power that MK had and together the two built a team of agent “assassins” who dominated their territories. They also had an extraordinary and unrivaled idea which, at the time MK came into existence in 1988, was truly revolutionary. It was known as the “territory system” and it involved subdividing the entire city into submarkets or neighborhoods and placing individual agents there with a singular focus to know everything knowable about every building and owner located in your “hood.” Remember this was pre-internet and cell phones where information was hard to come by—it required real hustle. No brokerage was doing this at the time and it worked, very well in fact.

They emphasized hiring well and, of course, this makes sense, as human capital is everything in the world of brokerage. Hire well and good outcomes follow—hire poorly and, well, you get it. The plan, as Bob explains it, was to hire “former athletes, members of the military or [those] who showed some excellence” as folks with these backgrounds are likely to excel in a competitive environment. Division I athletes populated the ranks at MK and intra-company softball games were as charged as a UFC title fight. Rumor has it Bob would pick up his golf clubs once a year with little to no practice and score in the 80s but this may just be apocryphal folklore and Paul, for his part, worked in rounds of boxing several times a week no doubt pummeling someone half his age. Competitive prowess and overall excellence were necessary but not sufficient to get in the doors at MK; you also needed to be a likable person—someone they would want to “have lunch with…or go have a drink with,” as Bob explains. Likable agents win business. Through weekly meetings, one-on-ones with the founders, regular training sessions, and outside speakers, Bob and Paul methodically crafted a culture of excellence evidenced by MK’s results as the number one brokerage in NYC by sales transactions 14 or 15 years in a row.

In the article, Knakal says there wasn’t something “in the water or any secret sauce” that explains the high number of MK alumni success stories but I respectfully disagree. The secret sauce wasn’t tangible but it was felt in the examples set by the trailblazers themselves: Paul Massey and Bob Knakal. Yes Bob, “it was a good run.”

Rebong, Kevin. “Inside the Massey Knakal Leadership Tree.” The Real Deal, 12 June 2023, therealdeal.com/new-york/2023/06/11/the-massey-knakal-mafia/.

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Housing Package Fails to Pass: Albany’s Brazen Contempt for the People of New York on Full Display

Published on June 12, 2023

When I was in my first year in law school, a professor once remarked the mark of a great lawyer is not the number of adversaries outplayed, but rather the deals successfully navigated across the finish line. A successful transaction involves compromise and often a whiff of disappointment in the outcome by both parties. As an aside, readers interested in negotiation should consider the book “Getting to Yes: Negotiating Agreement Without Giving In” by Roger Fisher and William L. Ury and not so much the “The Art of the Deal” credited to Donald J. Trump but written entirely by Tony Schwartz. New York state officials would be well served to heed the advice of the aforementioned law school professor and the lessons from “Getting to Yes” as much is at stake for New Yorkers who are paying the price for their leaders’ political pandering, gross ineptitude, and resolute intransigence.

The latest shenanigans from Albany involved a potential deal to protect millions of New York renters, including those of free-market apartments, from outrageously high rent increases and extending the 421a project completion deadline beyond June 2026 so those projects grandfathered into 421a actually get built (some 32,000 units are at risk without the extension). Unsurprisingly, the legislative session ended without any new housing legislation but a whole lot of finger-pointing. The Assembly Speaker, Carl Heastie, and Senate President, Andrea Stewart-Cousins together claimed that lawmakers had reached a “consensus” on many of the housing proposals but that they “could not come to an agreement with the governor.” The problem with this assertion by the Democratic lawmakers (and they know this) is that bills—to be passed into law—must first be introduced at the House Senate or Assembly level, approved by both houses and reconciled for any differing language before landing on the governor’s desk. Heastie and Stewart-Cousins failed to introduce any proposals let alone get any legislation passed.

Now, it is true that Governor Hochul lacks any meaningful political gravitas having barely eked out a victory over a weak opponent in Lee Zeldin but she did put forth several ideas on how to tackle New York’s housing crisis in her annual budget (none of them original but all designed to encourage more housing for New Yorkers). Some of those ideas included incentivizing developers to build with favorable tax benefits akin to 421a, converting office space to residential buildings, and modifying zoning regulations to allow for taller, denser residential complexes. Lawmakers pushed back on all of these proposals as a victory for none seems to be an easier path forward than explaining the advantages of a negotiated deal to their constituents.

Ironically, Assembly Speaker Carl Heastie is not without some housing controversy of his own. In 1999, Heastie was able to hold onto a home that his mother purchased with money embezzled from a nonprofit charity where she worked (she wrote checks to herself from the nonprofit and used some of these ill-gotten gains to buy the home). Though Mr. Heastie was instructed by a judge to sell the home and relinquish the proceeds from the sale to his mother’s former employee—through an unusual string of legal lapses in the court system or something more nefarious as suggested in a 2015 NY Times article—Mr. Heastie was able to keep the home, sell it for a profit of nearly $200,000 and use the money to buy a more expensive home. So much for Mr. Heastie’s vow to bring accountability and integrity back to the statehouse.

With the most recent legislative session over, and no housing legislation passed, what next? It seems we wait until January 2024 when legislators re-convene and hope for cooler, more rational heads to prevail. Of course, Governor Hochul has the legal authority to call a “special” session that would require lawmakers to return from break and address any specific housing issues she raises. But, does she have the political power to corral the troops and get something done? Who’s to say, but in the interim, the housing supply crisis “continues to worsen” as New Yorkers experience “escalating rents, increased homelessness, and a continued deterioration of the city’s rental housing stock,” according to the President of the Real Estate Board of New York, James Whelen.

SHORT , AARON. Last-Minute New York Housing Deal Falls Apart in Legislative Session, commercialobserver.com/2023/06/new-york-housing-deal-hochul-heastie/. 
Buettner, Russ, and David W. Chen. “Carl Heastie, New York Assembly Speaker, Benefited from His Mother’s Embezzling.” The New York Times, 20 Apr. 2015, www.nytimes.com/2015/04/21/nyregion/carl-heastie-new-york-assembly-speaker-benefited-from-mothers-embezzling.html.

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Sam Zell: Didn’t Know Him, Wish I Had…

Published on June 6, 2023

Every now and again someone comes along who changes the status quo and has a grand old time doing it. Someone liberated from societal constructs who truly doesn’t give a shit about what is thought or said of them. Or, as Steve Jobs once described in 1997, “the crazy ones, the misfits, the rebels, the troublemakers…the ones who see things differently…[and who are] not fond of rules…crazy enough to think they can change the world” and sometimes do. From all accounts in this terrific article in The Real Deal by Hiten Samtani (link here), Sam Zell was one such man. Like a montage, the article captures certain highlights of a life well lived and leaves out many that no doubt live on exclusively in the memories of those who knew him best where they will likely stay forever. If you haven’t already, consider giving the article a full read or adding Sam Zell’s 2017 memoir “ Am I Being Too Subtle?: Straight Talk From a Business Rebel” to your Amazon cart as I just did. Below are fragments from the article and life of Sam that resonated most with me:

A life that almost never was… Shmuel Zielonka

Bernard Zell, the father of Sam, purchased a newspaper at one of the stops while traveling on business by train from Sosnowiec, Poland to Warsaw on August 24, 1939, when he read the Soviets and Germans signed the Molotov-Ribbentrop Pact, a non-aggression treaty between the two countries. To Bernard, this was an ominous sign for Poland which he realized would become “scraps for both superpowers” and undoubtedly a horrid fate for Jews in Poland where anti-Semitism was increasingly on the rise at that time. With time running out, Bernard canceled the business trip and escaped a week later, as it turns out, in the nick of time just before the Nazis invaded Poland. By 1941, the family settled in Chicago where Sam Zell was born in September of that year. An amalgamation of good fortune, wisdom, and perhaps divine intervention, the United States is gifted Shmuel Zielonka later known as Sam Zell.

Learning early the business of arbitrage and the law of scarcity…

Though Sam lived in Highland Park, his parents sent him by train five days a week to Chicago (about 25 miles away) to get a Jewish education at the yeshiva where he would roam the streets after class. At the time, the first issue of Playboy hit the newsstands in 1953 with Marilyn Monroe on the cover (as an aside, the photos were actually taken four years prior not by Playboy but by pinup photographer Tom Kelley in exchange for the $50 Monroe needed to make a car payment). Zell purchased the magazine for 50 cents and sold it for $3 to one of his friends in Highland Park who, it is believed, was enamored by the well-written articles. A magazine import business was born and, as Zell tells it, a lasting business lesson: “Where there is scarcity, price is no object.”

Know a path is a dead end before you get there…

After graduating from law school, Zell worked for about a week as an attorney negotiating “a contract for linens.” Of his brief legal career, Zell wisely surmised very quickly that “working is all about having a comparative advantage against other people” and he didn’t see his “comparative advantage in grunt work.” How many practicing attorneys today are working soul-sucking painful hours and not loving an ounce of it—at least in part—because a friend or family member suggested it was a prestigious profession and path to great wealth? I have no idea how many but I do recall and agree wholeheartedly with the words of the late Supreme Court Justice Antonin Scalia who responded to a question in 2009 stating that he was “disappointed that so many of the best minds in the country were being devoted to [lawyering].” I digress but many of us would do well to get off the path we are on immediately upon realizing it is the wrong one. Thanks for that Sam.

Great ones don’t need a boss but valuable partners and maybe a mentor…

Zell managed apartments for a landlord while in college and bought his first building during his second year in law school for $19,500. After the brief detour as a lawyer, Zell devoted himself to real estate investing picking up multi-family properties in states like Ohio and Nevada. In 1969, the billionaire real estate investor, Jay Pritzker, attempted to persuade the 28-year-old Zell to come on board and work real estate deals with him. Zell took the meeting but declined the offer as he was determined to never have another boss. Zell suggested the two partners instead and they did on many deals with Pritzker mentoring the young Sam Zell as to how best to structure these deals.

The deal that exemplified a master of his craft…

In 2006-2007, Zell was looking to sell Equity Office Properties, a 543-building, 103 million-square-foot portfolio at the highest price possible as one does. Blackstone Group headed by Jon Gray had agreed to buy the portfolio for $36 billion, or $48.50 per share, but Zell wanted competition from viable suitors to drive the price. To do so, Zell persuaded Gray to accept a relatively nominal breakup fee of $200 million, which allowed other suitors to enter the fray. Zell wasted little time in engaging Steve Roth of Vornado Realty Trust with the following email (which must be some sort of mating call between real estate tycoons…I wouldn’t know):

Roses are red
Violets are blue
I heard a rumor
Is it true?
Love and kisses,
Sam

Picking up on the suggestive chirping from the potential lovebird, Roth responds in kind:

The rumor is true
I do love you
And the price is $52.
To see if this poem will rhyme
We should talk at a set time
While talking like this is nifty
We should really talk at three fifty.
Forever yours,
Steve

Zell had what he needed: a bidding war ensued with Vornado and Blackstone going toe-to-toe. In the end, Blackstone paid $39 billion, or $55.50 a share, in what at the time was the largest leveraged buyout in American history. Vornado’s leaders and their partner on the bid were not overlooked by Zell. He sent along Franck Muller watches that retail in the tens of thousands of dollars with the pithy (or obnoxious depending on how you see it) inscription: “Timing is Everything.” Mission accomplished for Sam Zell but if this isn’t a man having fun, then it’s hard to see what it means to love what you do.

A few nuggets from Sam Zell himself…

Regarding risk: “My goal is to be right seven out of 10 times” and “what I [must] do…is assess the scale of the risk. I start by saying, ‘Can I afford to lose it all?’”
On development: “This has always been a fatal flaw in U.S. real estate: the volume of development has been related to the availability of funds, not to demand.”
The rush from a big deal: “If you do deals for a living, you know the energy that a big one generates…It’s intoxicating; the air crackles with the energy of anticipation. You are bouncing on your toes all day, every day. It is, quite simply, really fun.”
On retirement: “Retirement from what?… I don’t understand that, because I’ve never worked in my life. I’ve just done stuff that turns me on.”

Summarizing a man’s life—especially one of Sam’s stature (proverbially speaking as he stood a mere 5’5”) is a tall order and ultimately a fool’s errand. There seemed to be nothing perfunctory or artificially polished about Sam Zell. What you saw is what you got and from the many interviews I watched, this comes through. I didn’t know Sam Zell but he strikes me as a guy who did it his way—saying the things he truly felt—with few regrets.

Samtani, Hiten. “Analysis of Real Estate Mogul Sam Zell’s Legacy and Impact.” The Real Deal, 1 June 2023, 
therealdeal.com/magazine/national-june-2023/zells-angels-how-the-brash-tycoon-changed-the-real-estate-game-forever/.

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Hotels Taking Advantage of Work from Home Trend

Published on June 2, 2023

The work-from-home, or WFH, phenomenon came about during the pandemic but, in my view, has always been somewhat of a misnomer. Perhaps anywhere but office, or ABO, is the more appropriate acronym as what it really involves is working from anywhere but the actual office. Just ask the executives at SL Green—a large office real estate investment trust with a heavy New York City focus—whose credit was recently placed on watch for a downgrade by Moody’s due in large part to slow leasing/high vacancy rates, a heavy debt load, and stubbornly high-interest rates. The hotel chains, Hilton and Marriot, together with dozens of brands under their umbrella flag are about to launch new yet-to-be-named extended-stay brands in 2024 aimed at the ABO crowd i.e., guests seeking longer booking periods.

The newly developed hotels will have rooms that cater to guests seeking 20 nights or longer with larger kitchens containing full-size refrigerators, dishwashers, and cooktops. The properties will have gyms, laundry facilities, and a small market with snacks and toiletries. Expectations are high as Hilton’s CEO, Chris Nassetta, was quoted in a recent WSJ article saying the new brand will likely be “one of the—if not the—most profitable brands on a pure margin basis that we have.” These extended-stay hotels are likely to be in suburban markets where supply is limited and it is less expensive to build.

Room rates are meant to be affordable at $80 and $100 per night ($2,400-$3,000 per month) at the Marriot and Hilton brands, respectively. For those living in New York City, these numbers should make your mouth water as monthly rents in Manhattan recently exceeded $5,000. Hyatt is also introducing its own brand, Hyatt Studios, at a higher—but still unannounced—daily rate. And with standard hotel room rates soaring to an average daily rate of $149, according to hotel data tracker STR, these price points are welcome news to prospective guests. With less frequent housekeeping and fewer amenities, staffing extended-stay hotel rooms require fewer employees (i.e., six to eight full-time workers) than a more typical hotel. And with higher wages crimping bottom lines for companies across industries, including hotel chains, this model represents a win-win for hotel operators and guests alike. Furthermore, these properties are somewhat immune to today’s financing challenges as they typically generate returns for investors within the first year of operation.

Untethered to an office or even a home base allowing people to travel and work on a more extended basis but who is the target customer for the extended stay concept? Several groups, it turns out: think of construction crews and business consultants on temporary projects and work assignments. Traveling nurses and doctors also took advantage of extended-stay hotels during the pandemic when traveling to Covid-19 outbreaks around the country. Extended stays also appeal to those recently divorced, families undergoing home renovations or dislocations due to natural disasters. It’s early innings for the extended stay model, but the results thus far are promising: in 2022, occupancy rates in the United States were at approximately 75% compared to approximately 63% for the more standard hotel, according to STR. Extended stay offerings represent a new addition to the hospitality spectrum of options and it’s here to stay to the dismay of office landlords and perhaps, to some extent, the stakeholders of Airbnb and companies like it.

King, K. (2023, May 23). Hilton, Marriott Square Off in Extended-Stay Battle. WSJ. 
https://www.wsj.com/articles/hilton-marriott-square-off-in-extended-stay-battle-c4b98bc2